Gyaan Sutra On entrepreneurship and technology

A consumer goods manufacturere, 3M, has been searching for bais and tailors to become it’s brand ambassador.

Accoring to ET, ” Recently in Pune, over 100 maidservants marched through the city promising to keep homes clean. The walkathon was aimed at promoting cleanliness at homes and the city at large. The company expects that these maids will carry the message to all the households they work and help them market the product. “Maids have today become a critical part of every household. Over 60% of all cleaning tasks in a household are performed by maidservants. This is the reason why we thought that it was a good idea to directly cater to the primary user of our product than householders,” says Sanjit Sampathy, divisional manager, home care division, 3M. “We are expecting our sales to double in Pune in the next three months,” he adds.”