So you are launching your website and have looked at all available resources but still need an extra push for the traffic. Look no further than the very auto wallah that stands outside your house.
MounthShut.com was the one who started advertising on auto rickshaws, during the dot com bust. And so far, they have covered 12,000 autos in Delhi, 15,000 in Mumbai, 7,000 in Bangalore, 4,000 in Pune, and 2,000 in Hyderabad.
Recently other websites have also started auto marketing campaigns, including stickiewicket.com, farmsandvillas.com and buyselloldbooks.com. Alekh Agarwal, CEO of buyselloldbooks.com says that they have increased their traffic by almost 40% after they started advertising behind autos.
Worried about the pricing? read this
So the auto driver is roped in with, say anything, from Rs 100-300, and at times, merchandise like caps, T-shirts and cups bearing the dotcom logo are handed out as add-ons. Stickiewicket.com has covered a couple of hundred autos in Delhi, and hundred each in other cities with a total investment of Rs 60,000.Though BuySellOldBooks.com is typically a Delhi phenomenon, they’ve done with even less-Rs 20,000 and have gained mobile visibility. Dotcom newbies advertising on autos have their share of scpetics. According to an indiatimes.com spokesperson, “although it’s a cheap medium to get your message across, it’s certainly not very cheerful.”
via AgencyFaqs
image via TechTree
Very useful post!