Gyaan Sutra On entrepreneurship and technology

I have recently heard rumours from trusted sources that Microsoft and Yahoo have teamed up together in order to beat the current online market leader in advertising Google. The idea has been jumping around for a while but today I have finally heard that both these companies have decided to fund a third party to come up with something that can not just reduce but kill Google’s share.

According to the source, they have planned to fund PayPerPost to capture a majority of the online advertising industry. The amount of funding is said to be over $1 billion.

When contacted Microsoft denied the news. However, an employee who decided to remain anonymous, informed us that we might get to hear about it in about six months, and that the news was true. Employees of PayPerPost were not aware of any such move.

PayPerPost, a marketplace for advertisers to pay bloggers, videographers, photographers, podcasters and social networks, to write about their products, has been steadily growing since their launch in the middle of the last year.

PayPerPost has recently almost acquired Performancing, an analytics company, but then decided to close the deal.

“The mission of PayPerPost has always been to be the top marketplace connecting bloggers and marketers,” said Ted Murphy, chief executive officer of PayPerPost. “We have always believed that the marketplace will naturally evolve based upon needs of the marketers and bloggers participating in the market.

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