Gyaan Sutra On entrepreneurship and technology

Startup Review, a website which tries to understand the whys of internet success, this week focusses on YouTube. In a case study made by Deepak Thomas and Vineet Buch.

You can read the complete case study here.

It talks about how widget marketing helped fuel YouTube’s growth. Also there is an interesting point in the comments by Nissan. He says

YouTube and Revver were two of the first VC-backed start-ups going after the online video market. It is interesting to me that Revver initially focused on technology that would lead to monetization, building ad insertion and revenue tracking technology for videos, while YouTube focused on site design and usability. YouTube became the big winner in this market by not focusing on monetization technology. I think this provides a good example for why initial focus on the user value proposition is really the key to success.

Righty said. If you can add value to the user, you will make a hell lot of money.