Gyaan Sutra On entrepreneurship and technology

A website is the best advertisement a company can put up on the internet.

I recently talked about eYantra for putting up a shoddy website. But here is an example of creativity at its best - Delicious Monster.

This is how they explain what they do:

A young plant starts as just a handful of simple verdant leaves, but as it grows to its full thirty feet its leaves become more and more lacy and ornate. If treated properly, the plant will then flower with huge blooms, which create a very rare fruit that taste like mixed pineapples and bananas. We believe that delicious software, like the delicious monster, starts as something simple and beautiful: an idea to simplify your life, to help you more easily accomplish something you need to do. The idea is embellished as it matures, without losing sight of the core beauty that inspired it. Delicious software should be deep and focused, so every feature you want to use is understandable and anticipates what you actually want to do; you should find yourself smiling at its added and unexpected beauty, like you would at the monster’s flowers. And the fruits of your efforts should make your life just a touch sweeter. We grow delicious software. Simple and beautiful with surprises and detail that you would never expect from software. It’s delicious and it makes you smile. It brings your computer to life and into your life.

Do check out the website here.

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