
Seth Godin has come out with a new book called ‘The Dip’, and he answers Guy Kawasaki’s Ten Questions on the Book. I haven’t been through the book yet, as Seth didn’t provide it to me (well if knew me, he might have), and I’m too lazy to go ahead to buy it right now. But reading the answers to the Ten Questions does give you an idea.
Here’s a snapshot
It’s time to quit when you secretly realize you’ve been settling for mediocrity all along. It’s time to quit when the things you’re measuring aren’t improving, and you can’t find anything better to measure.Smart quitters understand the idea of opportunity cost. The work you’re doing on project X right now is keeping you from pushing through the Dip on project Y. If you fire your worst clients, if you quit your deadest tactics, if you stop working with the people who return the least, then you free up an astounding number of resources. Direct those resources at a Dip worth conquering and your odds of success go way up.
Link to How to Change The World | The Dip | Seth Godin
Ten more questions, but this time to Dr. Philip Zimbardo, who conducted the Stanford Prison Experiment
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