Baby care giant Johnson and Johnson has launched their first consumer website in India called BablyCenter.in. The website is aimed at expecting and new mothers, covering aspects ranging from the various stages of pregnancy to taking care of the infants. The company plans to start an online store as well.

Hindustan Level and P&G had launched consumer websites earlier this year. HLL came up with Sunsilk ‘Gang of Girls’ blog and P&G started beinggirl.co.in.

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BS


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