BootStrap.
The only known way to grow and keep your business. Read more about it on Jackson Fish Market, which explains why he chose the Bootstrapping way.
But let me be clear—the decision to forego outside investment is not a moral, idealistic stance. We have no inherent dislike for outside investment, it’s simply about minimizing risk. Books on the topic will tell you that contrary to many people’s assumptions, most entrepreneurs are not huge risk-takers. In fact they are usually primarily risk minimizers—we’re simply following that model. If we grow more slowly and without angel or venture capital investment, that’s simply a way to minimize the number of parties which have expectations around performance and can put pressure on the business to perform in (possibly) unnatural ways. Of course this doesn’t mean we don’t see the benefits from potential investors, or that we will never take anyone’s money, but we’ll just do it in a way (for example, on a per-project basis) that is compatible with our long-term goals.
Why BootStrap on Jackson Fish Market
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