Monthly Archives: December 2007

The Desi (Martini) Deal

Getting funding is easy. Recently, I had read Sujai Karampuri, founder of Sloka Telecom (henceforth, the Sloka guy) ranting about the fact that VCs were shying away from funding his company. I felt bad for for about half a second … Continue reading

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Marketing for startups

Over the last one year or so, a number of Indian blogs have come up, which cater to upcoming webapps and entrepreneurship. I remember that when I had started there was only AlooTechie.com and WebYantra which I read almost everyday. … Continue reading

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ActiveMobs : Conferencing on Mobiles

While surfing across the bid bad internet today, I came across two really cool mobile products. I believe both of them are amongst the pioneers in the Indian mobile market, though it waits to be seen who really is going … Continue reading

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Do you have a platform that I can build a business on?

If you plan to start working in technology, this is the first and the last question you need to convince your customers about. As always, Seth Godin is right on target.

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More on the company voice

In the last post, I was talking about how big corporations need to have a human form while talking to customers. However, there are different kinds of companies and not all of them are always big. So like us, you … Continue reading

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Writing customer service emails

We hear about it all of the time. The age of monopolies is over. Your organization will never have the same kind of power over its customers ever again, because they, have now found a voice of their own. We … Continue reading

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