In the last post, I was talking about how big corporations need to have a human form while talking to customers. However, there are different kinds of companies and not all of them are always big. So like us, you are not one of those big companies with the multi-billion dollar revenues, how should you talk to your clients and users?
The best way to answer that question is to quote a book by probably the best web development company around, (associated with 5 terrific products, and one exceptionally famous framework called Ruby on Rails). If you can’t guess the name of the company yet, you need to do some more research before you start your online firm.
To a self imposed question, it says
If our tone seems too know-it-allish, bear with us. We think it’s better to present ideas in bold strokes than to be wishy-washy about it. If that comes off as cocky or arrogant, so be it.
Yes, that is what you need. It should be clear, concise and authoritative. The big corporations just over-do it a bit, but you can still be human, you can still be authoritative, and you can still talk to clients and give them just what they need.
In case you haven’t guessed it yet, the company is 37signals.com. You can read this excellent book titled ‘Getting Real’ online at gettingreal.37signals.com