Recently heard over at AlooTechie, that BharatStudent.com, an Indian social networking website for students is planning to spend about Rs 25 crore over the next two years.
About Rs 6.25 crore would be the capital cost, while the remaining 18.75 crores “would be infused into scaling up our human resources pool, creating visibility of the portal and brand recalling involving online, TV and print media advertisements“.
I’m just a small time entrepreneur doing small gigs here and there, and I would love to get involved in big businesses like BharatStudent sometime. After all, 18.75 crore is over Rs 78 lakh a month, which is probably what 78 startups our size spend every month.
Even though BharatStudent has been accused of spamming on Orkut, they have built up a huge following in a very short span of time.
Though it’s disheartening to see that the rate at which they are getting new users has been going down considerably over the last few months.
The reason I say this is because I found another post on Alootechie which states that BharatStudent picked up 1400000 users in the four months till July 07 (At a rate of 350000 users/month. Though the recent post says that they have crossed 2 million now, so over the last 6 months they got another 600000 users (100000 users/month)
Suggestions are welcome..
PS.
It was also stated in the article that they expect to double the strength till Sept 08. Now that means that they would add another 2 million over the next 8 months, which is about 250000 users per month. Considering that they would be spending about Rs 78 lakh a month.
Therefore, going by averages, BharatStudent.com would need to spend about Rs 31.2 per user. So, to restate the question – Does your company spend more or less per user that it acquires?
very ambitious i must say~~~esp for an indian startups~~~i dont belive it should spend that gr8 resources