Nobody really believed that the IPL would turn into a money making machine.
But in just 45 days, with the help of some of the smartest men on this side of the world, they succeeded in turning one simple idea into a massive-mega success. In less than two months IPL scripted the change of the Indian cricket story. In about six weeks, Lalit Modi executed almost the one idea to perfection and managed to make it one of the biggest money churners this year, and that too in a sport where people were already making so much money that it seemed impossible that you could make even more.
Now that its all over, its time to think about what did IPL have that my business does not. And maybe there is something there which can help our businesses as well. So here are the top three things in IPL which I think are missing from our business:
Unsung Heroes
The IPL wasn’t about Sachin Tendulkar. I quite adore the man, but I think the best thing that happened to the IPL was that Tendulkar was hurt. If he had been there, we know what everybody would have been talking about. But the IPL, this year, was about the tall Gony and the short Asnodkar, it was about Gautam Gambhir and Rohit Sharma, it was about Piyush Chawla and Sohail Tanveer, it was about all those men who turned from nobody to the latest stars overnight.
We went in drones to watch these men, to root for Shane Warne’s inexperienced Rajasthan, and to watch Pathan hit Murli for sixes. We went to watch the underdogs beat the stars.
And this is when we realize that there are no heroes in the software industry. Say what you will, but this is where our businesses lack, we have no Pathans people can talk about. What about your business? Do you have any heroes in your team? Who are the faces of the Indian Software Industry, and why are they almost exclusively not developers?
The Controversies
The controversies ruled the television and the blogs. They pulled people to the matches because so much was going on and it became difficult to leave all of that out of your life just because you thought that cricked was a waste of time.
I know, I know, it’s a cliche. But we found again that there really is no bad publicity. Just think about it, why don’t we have any publicity? when was the last time that you featured in the newspaper? The last time somebody called you for a TV interview.
Here in India, all ideas are borrowed. Heck, we don’t even have our own conferences, even Barcamps are ideas borrowed from the US, and we seem to enjoy them so much. Sometimes I think we’re so busy picking up the scraps from the US that we forget our right to have ideas of our own.
So don’t sit here reading. Go on, make some news. Let me read about you in the papers, in the magazines, let all those blogs talk about YOU rather than which company got funded for how millions. That is and always will be, the only way to get famous.
Lalit Modi
Need I say more? He doesn’t have style, but he makes up for it with his energy. He was the source of all the energy in the IPL.
Can people see your energy flowing in your company? Do you even have that much energy every morning?
Atleast in the services industry, you can’t show you employees out to your competitors. Its just so competitive.
very well written raheja.
in the beginning of IPL, i’d declared it to be some fad, which eventually would fade away. as the matches started, i got even more convinced as i didn’t know who to cheer for!
i’d've loved to cheer for sachin, dhoni,sehwag, shane warne, jayasriya, dravid, sreesanth, ganguly (heroes , all right) but then that’d mean cheering for everybody and nobody.
of course, i couldn’t see what lalit modi did.
the factors you have mentioned are essential – especially the last one – just have to believe it, be enthusiastic about it and get the people involved equally or even more excited – synergies can do wonders science can’t explain.
Rightly said sir. it made believers out of non-believers.
And the last man final just couldn’t have been better.
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