Here’s an interesting story.

Big boy Airtel has decided to mess around with MyToday for a little while. They want MyToday to clear out 10% of their database which consists of people who have registered with the National Do Not Call Registry.

Airtel doesn’t care if all those people have REGISTERED to get those updates. Maybe in a few months my mom will not be able to call me because I’m in the NDNC registry.

Here is what Rajesh Jain, MD of Netcore had to say

What we are being told is that the 3.7 million MyToday database needs to be scrubbed to remove all NDNC-registered users (about 10% of the base). This just doesn’t make sense to me.

The alternatives Airtel has given us: either get in writing from the 370K subscribers that they want to get MyToday SMS channels, or get TRAI to issue a clarification on the NDNC rules they have issued. I don’t know which is more impossible! I have tried speaking to TRAI officials. All they say is that this is an issue between the operator (Airtel) and NetCore!

Way to go Airtel. Maybe if you get free from all this bull, you might start worrying about call quality and other nifty details like that, so that I don’t get disconnected 10 times in every call.

Though I’m just thinking if Airtel be sued for doing something like this or is it perfectly within the legal framework to be an as*h*le.