seriously WTF! – i simply do not understand that if i WANT to (yes i sms mytoday to subscribe me in, i opt-in , i choose to receive sms from MyToday cause i feel the content is beneficial and i do not want to get charged by operators for similar or lower-quality content) sms from MyToday.

do i ‘unregister’ from NDNC registry ? — and open the flood gates to unwanted / spam content.

@Rohitash
why only airtel then? why has this not been the action-taken by operators across — how are they ‘diss’ ing Netcore by this or rather why is TRAI only asking airtel to do this and most importantly what is the logic behind this if one ‘chooses’ to receive a service on SMS – like mytoday’s
From a consumer perspective, these guys are providing content for free and only to those who choose to receive them — how does this whole argument come up is what is amazing.

(a) To what extent is AirTel responsible for this? I mean, from their perspective, who is the easier to diss, Netcore or TRAI,

(b) If AirTel is responsible for this fiasco, how come they will (and I am sure, they WILL) get away with it, without being penalized in any way?

R