There have been no posts over the last one month or so because I’ve been busy trying out new stuff. Other than thinking about adding more features to mbakarma.com, I spent a lot of time watching TV. And no, I have not been watching the usual ghost stories on Aaj Tak nor the bindas movies [...]
So you are launching your website and have looked at all available resources but still need an extra push for the traffic. Look no further than the very auto wallah that stands outside your house.
MounthShut.com was the one who started advertising on auto rickshaws, during the dot com bust. And so far, they have covered [...]
I have been a late entrant in the internet scene. There is already so much talk about the bust of Web 2.0, and here I am trying to find my way in the internet jungle.
One of the biggest questions that every new entrepreneur wants answered is how much can a company really make through advertising.
So [...]
MakeMyTrip.com, one of India’s leading airline travel website, has short listed three ad agencies to to manage it’s 30 crore advertising budget. It is said that out of the 30, 10 crore would be utilized for online advertising.
The three short listed companies are O&M, Publicis India and FCB-Ulka.
Finland’s Nokia has announced that it would start mobile advertising services called Nokia Ad Service and Nokia Advertising Connector. The Nokia Ad Service would allow advertisers to run targetted ads at mobile phones. While Nokia Advertising Connector would be for third party publishers.
These services would start in Europe in March and globally during the second [...]
iAnnounce, is a new startup from UK, which is going to take up data (advertisements) from the clients website and produce interactive mini-sites, which will help users find relevant advertising themselves.
It is more of a search engine to advertise the publisher’s advertisements. An interesting concept, which seems to have a lot of takers already. They [...]


